The young generation shows us the way to the future

Lead, attract, retain and understand them - and the workplaces of the future.

By 2015 75 % of the workforce is constituted by Generation Y (born 1980-1995).

And the Z’s (born 1996-2010) are just behind them.


They have a tolerant relation to gender, are (preferably) living as digital nomads – and most important they are seeking to have a life-career.

And that makes it a challenge to lead, attract and retain them. By learning from the young generation now one doesn’t just learn how to build bridges between employees of all ages, but also prepares you for the future workplaces and the new form of management which will soon become the norm. For example, an approach to organisations with much less hierarchy.

So how do you lead, attract and retain them?

The rule is simple: 

If you want their energy? Give them your sympathy!


Get 3 important tools to turn the generation gap into a bridge. Understand their:

  • Identity: Who are you?
  • Relations. How do we work together? How do we organize ourselves as a community? How do we want to be led?
  • Contribution: What do we change in the world?


Other insights:

  • What motivates Y&Z’s - and how do we attract and retain them?
  • The non-hierarchical organisation
  • Myths and facts about the young generations
  • Why is this generation of young people particularly challenged?
  • 50% of their jobs have not been invented yet – what is coming?
  • The 4 demands they are driven by in order to obtain success (they think!)  
  • Young people's communities are neo-tribal. What does it mean? And how do you create them?
  • Leadership: What works and what does not work at all!

The talk is informative and entertaining and through stories and examples you will understand what drives these young generations. You will also know how to motivate and work with them, so that together you can create the best working environment for all generations. It relates partly on my latest book, The tyranny of success – and the way out, which was published in 2017, and a collection of essays published by the biggest Danish financial paper, Børsen. The talk is popular at conferences, customer events and department meetings, as well as in management groups.